Boost Your Listing Page Views
12 Ways to Boost Your Listing Views!
Successful Hawaii Life agents use these techniques to create greater exposure and visits to their online listings! Click to learn more…
+ Blogging...
Blogs are the easiest way to get increased page views!
- Publish at least 3 blogs for each listing.
- Write a “Neighborhood” blog including conveniences & amenities.
- Write a “Lifestyle” blog about nearby beaches, hikes, watersports, outdoor & leisure activities.
- Write a “Listing” blog without the constraints of the MLS character count.
- Write a “Market” blog about area real estate market, including current inventory (surplus or scarcity), recent listing and selling prices, and why your listing is an attractive offering.
- Write an “Open House” or “Broker’s Open” blog to announce your events.
- Write a “New Listing” blog, or a roundup of all your current listings.
- Link your blogs to each other. Include links to your other articles.
- Get views of your listing using plenty of “read more” links in your blogs.
- Use search engine optimized (SEO) copy in your blog copy.
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+ Social Media...
Use social media to increase page views–it’s practically free!
- Create a social media campaign for each listing.
- Always hashtag #HawaiiLife to get published on the Hawaii Life network.
- Create a “Just Listed” Post (use #JustListed).
- Create an “Open House” post (Tag other agents sitting Open House in your post)
- Create posts to promote your blogs, new and old.
- Always post a photo or video instead of just a link.
- Share everything on all your channels; Facebook, Instagram, Twitter, LinkedIn, etc.
- Check your posts for comments or questions and respond.
- Use social media hashtags to extend your reach.
- Contact Create for assistance with inexpensive, paid-for Social Media advertising.
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+ Emailers...
Increase page views with email marketing!
- Once your listing is entered into MLS and goes live on HawaiiLife.com, send out an initial listing blast to the Realtor Board(s) on your island.
- Create a “Just Listed” Mailer.
- Create a “Broker’s Open / On Caravan” Mailer.
- Create an “Open House” Mailer.
- Create a “New Price” Mailer.
- Create a “Newsletter” Emailer featuring your listings and area info (blogs).
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+ Video...
Drive page views with engaging video!
- Create videos that you would enjoy watching.
- Your phone is an HD Video Camera. Use it to make a video of the best feature of the property.
- Film with your phone “longways” (horizontal) not up and down.
- Don’t worry about it being “polished”, authenticity is best.
- 15-90 seconds is the sweet spot for length.
- Create a “Live” video on Facebook. Walk through the listing, stay Live as long as you want, keep it educational.
- Hire a professional. Professional videos can bring a high value to your listing and will excite your seller. Video costs range from a $300-$3000 depending on scope and it’s worth it!
- Make it count by adding your listings address and/or MLS# as the closing frame.
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+ Open House / Broker Events...
Boost page views with open house events!
- Hold creative, engaging and memorable Open House events.
- Write an email, blog and social posts announcing the Open house.
- Report follow-up on Open House with photos, etc by email, blog and social posts.
- Maximize your event by Live Streaming from your Open House on Facebook.
+ Text Phone Marketing...
Use your phone to boost your page views!
- Text links to your contacts.
- Text links to your seller and ask them to send the link out to everyone they know.
+ Printed Mailers...
Send postcards and mailers to drive more page views!
- Create a “Just Listed in Your Neighborhood” Postcard.
- Create a “Neighborhood Market Report Update” Postcard.
- Create a “What is Your Home Worth?” Farming Postcard.
- Create a “Just Sold in Your Neighborhood” Postcard.
- Professional marketing collateral designed by Create gets your listing into the hands of buyers.
- Mailers should always include your listing’s URL Link.
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+ Sales Tactics...
Use sales techniques to create spikes in page views!
- Register a memorable “Custom URL”. It is a calling card. Send that url out to everyone and on all marketing and communications.
- Put your HL listing link in your “Private Remarks” in the MLS.
- Update your “Private Remarks” in the MLS with a new image or copy change (include link in remarks).
- Do a “Brokers Open” and promote it via MLS, blog, social and email.
- Have a neighborhood "party" aka open house for neighbors.
- Stage the home and promote the staging.
- Call around to cooperating brokers/agents.
- Promote a “Price Reduction” via MLS, blog, social and email. Caution: We don’t recommend price reductions, but only as an extreme measure.
- Consider a “Complete Reload” with Price Reduction, New Photo Swaps, New Copy Comments. Caution: Don’t just shuffle things up. Reposition the listing.
- Use the site! Click around. Show the site in presentations, to your team, etc. Every click counts.
- Talk with Your BIC about other ideas to create interest in your listing.
+ Advertising...
Expand your page views using paid advertising!
- Advertise on Zillow.
- Advertise on Social Media.
- Advertise in Print Media (local advertising and real estate trade pubs).
- Contact John Climaldi for products like Adwerx online advertising.
- Contact John Climaldi for advertising with Affiliates like LuxuryPortfolio.
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+ Press and Media...
Boost page views with PR and media outreach!
- Enter your exceptional listings to HGTV or other online contests.
- Reporters and journalists are looking for newsworthy stories.
- Collaborate with Create for PR questions or assistance.
+ Smart Listing Copy...
Optimize your listing copy for search engines (SEO) to increase page views!
- Use search engine optimized (SEO) copy in your listing.
- Use keywords and search terms to help buyers find you through Google search.
- Use long-tail keywords.
- Avoid overused cliché words and phrases.
- Create unique and longer listing copy on HawaiiLife.com (Listing Admin).
+ Quality Listing Photos...
Use high-quality, high-res, clickable images to increase page views!
- Always use high-quality, high-resolution photography.
- Lead all your marketing efforts with the MOST eye-catching image.
- Always include 20–25 pro images that showcase the home’s best features.
- Upload your high-resolution photos to HawaiiLife.com.
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