Listing Emailer Tips

Listing Photos & Descriptive Copywriting

• Photos and text for your listings should accurately convey the selling points of a property, while still maintaining truth-in-marketing standards.

• Ensure that the best image is first in the sequence of images.

• Do not apply special effects, frames or filters to images.

• Use descriptive text. It is appropriate to describe what differentiates a property and to sell its attributes. However, it is not a good idea to write fiction or include overused adjectives.

• Avoid using language that is cliché and contrived to evoke fantasy thoughts or visions without consideration to the client / user’s world view. This language may alienate people who call Hawaii home.

Permission Based Marketing

When it comes to email marketing, permission means getting each subscriber’s consent to send them email marketing messages. Higher deliverability, open and click-through rates, plus higher ROI result from obtaining permission to send email marketing campaigns with your clients.  Read More Here >

Samples

View the emailers below to get to a good starting point.